OUR MISSION STATEMENT
“Yeah, we liked the Mission and the Sisters, but then we go back to Floyd, Sabbath, the Fairies and Hawkwind…ah those were happy daze.”
Is that it, then? Is that what’s needed? Deuced odd thing this Mission Statement business. I mean, why The Mission? Why not a Deep Purple Proclamation, a Fishy Manifesto or just a Weather Report: Ten Year’s After?
Oh well, only too pleased to keep up with the times y’know!
We know. The Mission Statements for the many best known companies should comprise these three words: To Maximize Profit and nothing else. That reflects the normal business model of wanting money and selling products or services to get it. All fine and dandy of course. The wording, however, often tries to convey a cuddly feel from a friendly, trustworthy, responsible and possibly even ‘cute’ (God help us) outfit. Hmm. The bigger they are…
The Green Shop really did enter the field from the other side. We wanted to sell only environmentally-friendly things and we hoped to scratch a living by doing so.
And we did. Just that.
Ok, so I personally don’t like Weather Report but I’m definitely still listening to the rest of them (Weather Report just blew in at the right time).
The Green Shop Berwick 